The struggle of finding the perfect foundation is finally over.

Finding the perfect shade, making sure it blends well, and maintaining it on your skin can be one of the biggest challenges when it comes to learning how to apply foundation.

Today, I’ve rounded up some links that will change the way you shop for foundation and how you apply it!


photo credit: Google Images is a website I’ve visited before to look up reviews on products. I’m always impressed with the amount of research they do and how they narrow down the products on the market to help their readers.

Here, they started with 364 foundations and narrowed it down to the best drugstore and the best high-end formula. They also give tips on how to find the right shade, how to apply foundation, and how to figure out which type of foundation will work for your skin type.


photo credit: Google Images

If you want to learn some basic tips, check out this article from Lauren Conrad! She talks about how to match foundation to your skin tone and what you should do to prep your skin before application.


photo credit:

Sona is a blogger and YouTuber; in her article, she shares tips on finding your undertone and warns us about oxidation!


Screenshot 2017-11-13 16.06.15
photo credit:

If you’re into personal stories, this article is perfect for you! Here, 6 women with different skin types and different personal wants and needs test out foundations that are supposed to be their perfect match.


As someone who’s been wearing foundation for the last 7 years, I feel like I have some expertise when it comes to foundations. I have oily, acne-prone, and sensitive skin so finding a foundation with good coverage and oil control is important to me.

Here are some tips that have helped me along the way with my foundation journey:

1. Find your undertone.

When you look closely at foundations, some shades are more pink while others are more yellow. Foundations that lean more on the pink side are for cool-toned people, while yellower shades work better for warmer skin tones.

To find your undertone, look at the veins on your wrist. If they’re green, you have a warm undertone. If you have blue veins, you have a cool undertone. And if they’re purple, you have a neutral undertone, which means foundations that aren’t too pink or too yellow will work best for you.

photo credit: Google Images

2. Swatches can only go so far.

Not only is it hard to find out your shade match by looking at bottles of foundation, but swatching might not always be very accurate either. Your wrists, chest, neck, and face will usually be different shades, depending on how much sun you get and the different levels of sunscreen you use on your body.

If you must swatch, do it from your jawline down to your neck in natural sunlight. If it blends seamlessly, then that’s probably the best match for you. However, testing it out on your entire face will always be the best route to see if it matches your skin.

Another tip is if you’ve found your perfect match in one formula, bring it along with you to compare shades when looking to purchase another foundation.

3. SPF is your friend and enemy.

Having SPF in makeup products is always a good thing when it comes to protecting your skin. However, when it comes to the evening, SPF can become your worst enemy…in flash photography.

When testing out foundation, take flash photos to see how you’ll look in pictures. Titanium dioxide is usually the culprit when it comes to having a white cast in photos, but you should check with every foundation, even when there’s no SPF label on it.

If you want to avoid that white cast, try wearing foundations without SPF at night or apply a moisturizer with SPF underneath.


4. There’s a lot of different formulas.

With the beauty market rapidly growing in the last few years, companies continue to release new and innovative formulas, but that can be confusing when you’re just starting out. Here’s a brief breakdown:

How products are labeled: mattifying and shine/oil control are descriptions for oily skin types. Illuminating, hydrating, and radiant are words that market towards dry skin.

Liquid: can be used on oily, normal, combination and dry skin. Check the labels to see who it’s marketed to.

Cream: may be too creamy for oily skin, so it’s better suited for drier skin types.

Cushions: can be used on all skin types, depending on who it’s marketed for.

Stick foundations: I’ve heard this works best for normal to oily skin since this may drag or cling onto dry patches if you have dry/combination skin.

Tinted moisturizer: works for most skin types, may get shiny on oily skin because of runny, hydrating formula. Also has light to medium coverage.

Powder foundations: since these are usually mattifying, this would work best for oily skin. If they claim to be illuminating, drier skin types may benefit from this.

BB/CC creams: can work for all skin types, but tends to be hydrating like tinted moisturizers. Comes with other ingredients that can benefit the skin and almost always has SPF in it.

Mineral powder foundations: these can also work for most skin types, but they usually have light coverage, so this is best for people with little to no skin issues.


5. Blending is key.

The main purpose of foundation is to create a naturally flawless base. In order to make foundation undetectable on the skin, blending is important.

You can use your fingers, a brush, or a beauty blender to achieve this. Just make sure to apply light, even layers and to check for streaks and splotchiness. Blending into your jawline and neck also helps with maintaining a natural, invisible look.

And that wraps up this post! I know this was a lot of information to take in, but I hope this was helpful if you’re just starting out or if you’re currently struggling to find the right foundation!

If you have any personal foundation tips, leave it in the comments below! Thanks so much for reading and I’ll see you lovelies soon!


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Posted by:Annie

Annie is an ice cream enthusiast with a passion for fashion and beauty. In her free time, she enjoys pursuing other creative mediums such as photography and music. But usually, you can find her curled up in bed binge-watching shows #potatolife.


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